User Experience, Web Copy, Content Management & Strategy
From mom-and-pop eBay merchants to mid-size businesses, online merchants are able to customize the look and feel of their checkout experience and brand it with their own company's colors and images when they use PayPal's Hosted Solution. What's more, they get the power and security of PayPal's backend payment processing. Initially launched in Europe and Asia in 2010 by Merchant Solutions because of easy HTML integration abroad over APIs used in the U.S., today PayPal has incorporated this customizable storefront into one of its products, PayPal Advanced Payments.
I was the sole content creator and manager on this 18-month new product development project, including coordinating translation in Europe and Asia, conducting demos for our foreign colleagues and making product improvements based on QA testing and usability test results. Hosted Solution launched on time in late 2010 and reaped revenues immediately.
A sample customized payment page is above, and the customization tool that merchants use to add their logo and brand colors to their payment page is below.
